Profit vs Quality part 2
I wrote a while back about cost-cutting in the post ‘Profit vs Quality‘. It included the sorry tale of Threadless, … Read more
Opinion
Why do marketing people use excessive jargon?
There’s an awful lot of made up nonsense language in marketing. Here’s some recent examples: The challenge we’re seeing is … Read more
What makes good design in software sales sites?
I’m doing an exercise at the moment for a client about what will drive sales of an online software product. … Read more
Your last Rolo, Marginal Utility and the Paradox of Value
Rolo – Who would you give your last one to? It’s a lovely advert isn’t it? I was pottering away … Read more
Fancy buying some Hessian?
Courtesy of a post on FastCo today, the world has discovered Hessian. Hessian is a pre-packaged brand, with all the … Read more
Why is marketing important?
Why is it so important to keep your marketing activity alive and well? Because if you don’t keep actively promoting … Read more
Profit vs Quality
Just before Christmas I received a t-shirt. I like t-shirts so it was a welcome gift (after all at last … Read more