We work as a close extension of these businesses, providing the consistent design, content, and technical support they need to keep moving forward.
MKG: Trusted partners since 2004
We’ve been part of the MKG story since before Awemous even had a name. We first started working with the team back in 2004, and when we set up shop as Awemous in 2013, they were right there with us on day one. Over twenty years, we’ve moved past being “suppliers” and become a fundamental part of how they operate.
We don’t just send over files and wish them luck; we’re in the trenches with them. Whether it’s attending sales meetings to keep the strategy aligned or acting as a sounding board for the Sales Director, we’re there to ensure the marketing works for the people on the frontline.
Our role is to help them navigate change, whether that’s expanding into new sectors, launching new product ranges, or finding a way through a crisis. When COVID hit, and their customers’ doors shut overnight, we didn’t pause; we helped them pivot their entire marketing strategy to stay relevant and resilient.
Digital
We manage the website and keep their email, Linkedin and Facebook channels active and effective, ensuring they stay top-of-mind with their customers.
Print
We handle the heavy lifting of their annual product brochures, the high-stakes Christmas campaigns, and the monthly promotional leaflets that drive their sales.
Advice
We act as a confidant and advisor to the leadership, someone to bounce ideas off, or just someone to talk to about the cricket with when the pressure is on.
Events
We organise and run large food-tasting events each year. Providing logistics, branding, design, event collateral and marketing to ensure there year-on-year success.
Auden Guitars: Technical & Brand Guardianship
We’ve been part of the Auden journey since before the first guitar was even built, working with the founder to move the brand from a blank sheet of paper to a globally recognised name. While the day-to-day social media is handled in-house, we act as the essential “anchor” for the brand. Our role is to ensure that as the company grows, the premium artisan identity we helped create doesn’t get diluted.
We are the guardians of the technical infrastructure and the high-end aesthetic that defines them. Whether it’s managing the complex web environment or producing design work that requires a senior touch, we provide the continuity that internal teams often can’t. We’re the ones who remember the passwords, fix the breaks, and ensure that every major touchpoint reflects the world-class quality of the instruments.
Brand
We built the Auden visual identity from the ground up and have managed its evolution for over a decade to ensure it remains a leader in the premium acoustic market.
Web & Digital Operations
We are responsible for the management and maintenance of the website, ensuring a seamless user experience for a brand that often sells out production runs in advance.
Creative
We design the core brand assets, from brochures to advertising and merchandise, providing a level of polish that matches the workshop’s craftsmanship.
Strategic Support
We provide the “senior marketing arm” that the business needs for major launches, acting as a technical and creative sounding board for the leadership team.
VenuIQ: Tech Innovation to Global Leader
When we first partnered with VenuIQ, they were at a pivotal stage common to high-growth tech companies: they had a world-class product and were refining exactly how that technology would disrupt the global events market. We joined them as their strategic creative partner to help bridge the gap between their technical innovation and their brand identity.
Over the years, we have seen them evolve from an agile pioneer into an established global player. Our role has been to provide the visual and strategic continuity required during rapid scaling. Because we’ve been there since the early days, we understand the nuances of their platform as well as they do. We act as the steady hand for their brand, ensuring that as their technology moves into new markets and sectors, their professional presence remains consistent, authoritative, and human-led.
What we do:
- Content & Copywriting: We handle the high-level storytelling for the brand, from crafting complex email campaigns and blog articles to managing their professional voice on LinkedIn.
- Brand & Design: We produce the creative assets they need for global growth, including exhibition stands, lead magnets, digital adverts, and core brand materials.
- Web Design & Development: We designed and built the website from scratch and have managed its evolution through multiple iterations, including the implementation of foreign language sites.
- Specialist Implementation: We act as the bridge between a business idea and its technical execution. When VenuIQ needs to know if a concept is possible, we provide the senior expertise to work out the “how” and make it happen.
BuddyCRM: Senior Brand & Strategic Support
In an incredibly crowded and noisy software market, we act as the tactical anchor for BuddyCRM. With a lean budget, there is no room for waste; our role is to cut through industry chatter and get noticed without the massive spend of competitors.
We’ve helped them navigate complex shifts, including niching into four specific sectors while keeping their identity unified. We provide the senior perspective and voice of experience, whether it’s a billboard campaign or an expansive internal strategy and behaviour guide.
We provide the “Human-First” continuity that stands in direct contrast to automated, low-quality content. We aren’t just a pair of hands; we are the senior resource that ensures their brand remains authentic and effective in a sector where most voices are just background noise.
What we do:
- Brand & Design: We manage the brand evolution and tone of voice, producing everything from core assets and UI concepts to advertising, merchandise, and event stands.
- Content & Pipeline: We handle the blog, email marketing, and LinkedIn content; this is the engine that drives engagement and keeps leads falling into the top of the sales pipeline.
- Strategy & Planning: We develop internal guides, policies, and recommendations, and join the sales team for strategy away days to help plan their market approach.
- Tactical Execution: We handle the high-impact projects that require a senior touch, such as region-wide billboard campaigns, ensuring the budget is used effectively to cut through the noise.
Gordon Smith Guitars: Heritage Revitalisation
When Auden took over Gordon Smith, the UK’s longest-running electric guitar manufacturer, the challenge was to modernise a 1970s icon without losing its soul. We’ve been the steady hand behind that transition for years. Our relationship is built on being the reliable technical and creative partner that supports their internal team. While they focus on the fast-paced world of B2C social media, we focus on the foundation.
We manage the website, handle the email marketing infrastructure, and ensure the “Rock & Roll” heritage is translated correctly into professional marketing collateral. We’ve moved past being a “vendor” to become the people who understand the nuances of the brand better than anyone. We provide the stability and high-end design expertise that allows a legendary British workshop to compete in a modern, digital-first marketplace
What we do:
- Brand: We successfully refreshed the Gordon Smith identity, balancing its gritty roots with a clean, professional aesthetic for a new generation of players.
- Web & Digital Operations: We are responsible for the management and maintenance of the website, ensuring a seamless user experience for a brand that often sells out production runs in advance.
- Creative: We design the core brand assets, from brochures to advertising and merchandise, providing a level of polish that matches the workshop’s craftsmanship.
- Strategic Support: We provide the “senior marketing arm” that the business needs for major launches, acting as a technical and creative sounding board for the leadership team.
Catholic Insurance Service: Design & Process
Our work with Catholic Insurance began by bringing order to a fragmented brand. Before our involvement, the visual identity was inconsistent and lacked a formalised structure across their communications. We stepped in to act as their design anchor, providing the stability needed to produce regular bulletins, complex guidance documents, and insurance policy summaries.
A significant part of our relationship involves solving technical and logistical headaches, from unpicking a restrictive, legacy website to navigating high-security compliance requirements. We provide the patience and expertise needed to support a team through complex digital transitions. We act as the reliable bridge between their traditional requirements and the modern technical standards needed to keep the organisation running smoothly.
What we do:
- Brand & Design: We took an ad-hoc visual identity and turned it into a consistent professional brand used across all bulletins, guidance papers, and policy summaries.
- Process Automation: We developed a custom InDesign workflow for their annual renewal documents and trained their team to use it, allowing them to generate thousands of individualised documents efficiently.
- Day-to-Day Support: We provide the creative materials for their annual events and handle the regular design requests that keep their operations functional.
- Technical Troubleshooting: We manage the ongoing challenge of their restrictive web environment, providing the security and compliance-heavy support needed to keep their digital presence alive.