As its Friday and the end of another week, we can often be accused of not really wanting to give a ****. If that feels a bit like you today, then why not get inspired by listening to somebody clever talk about fun stuff. This first Inspiration Friday post is from a Ted Talk in 2009 by ad man Rory Sutherland. Its all about behavioural economics (a favourite topic of mine), and how advertising adds value to a product by changing our perception.
From the Ted description, “Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider ‘real’ value – and his conclusion has interesting consequences for how we look at life.”
If I’ve made it sound dull, it’s not. Rory is a fantastically enthusiastic speaker and bloody funny too!