Inspiration Friday #2

As its Friday and the end of another week, we can often be accused of not really wanting to give a ****. If that feels a bit like you today, then why not get inspired by listening to somebody clever talk about fun stuff.

This second Inspiration Friday post is from a Ted Talk in 2012 by book cover designer Chip Kidd. Chip is a pretty vivacious, gregarious chap and is obviously talented, having designed some of the most iconic covers of all time including the jacket for Jurassic Park. His talk is about his designs and how they attempt to embody the book’s content, making it more than just a pretty thing to look at. As he says, “A book cover is a distillation. It is a haiku of the story.”

It’s an amusing talk. I hope you like it.

[ted id=1410]