Auden London Acoustic Guitar Show

CLIENT: Auden Guitars

PROJECT: London Acoustic Guitar Show

DETAILS: Stand planning and design, supporting print materials, merchandise, event and build-up support

‘Making a splash’ was the brief for the launch of Auden Guitars at the London Acoustic Guitar Show. Launching any product is an exciting and scary time, but at Awemous, we have bags of event experience, so we were able to help the Auden team through the whole process. From designing and building the stand to creating all the supporting print material and even remembering the little details like bringing a hoover with you on event set up day!

As Auden were new to the industry, the stand needed to make an impact at the show. Using a trussing structure gave us the height and presence to create a mini stage effect for the guitars and meant we could use clever lighting to highlight the new guitars. Plenty of merchandise to give away, a competition and, of course Auden’s superbly designed, hand-built guitars meant a very successful weekend, including the brand’s first sales!

Since this first year working with Auden on their stand for the London Guitar show we’ve helped them every year since taking an increasingly bigger stand and growing footfall, engagement and sales year on year.

Awemous Says: “It’s not everyday you get to launch something as cool as a guitar and tapping into that collective enthusiasm is what made the first event such success. Building on that success over the years has been down to creative design, keeping things fresh and working with Auden on a plan to grow the show experience”