Author Archive | David Edgar

The oh god, isn’t the future scary? Augmented Reality post

There’s a lot of excitement about Augmented Reality in the tech world. That’s the business of layering on content to our views of the world through our screens. That excitement is gradually dribbling out to the rest of us. With the release of ARKit by Apple and a similar package by Google, it’s soon to
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You can add design to anything and make it better

Want to read an inspirational design story? Check out this article on water bottle designer Sarah Kauss, CEO of S’Well. S’Well make water bottles. Which conjures up an image like this: And then (if you care about the environment) you leap to this: But Sarah wanted to create a re-usable bottle that wouldn’t be thrown
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RIAS cardboard display house

What happens to architects design dreams?

Houses in the UK look like this. Those are new houses. Not hundred year old houses. Hundred year old houses look like this: That’s right. Pretty much exactly the same. What goes on in housebuilder’s minds? Don’t any of them want to try something new? Maybe there’s been some new materials invented during the last
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Marketing blogs you should be reading

We’d like to think ours is the only blog you’d ever need to read about marketing but that would be a big fat lie. There are loads of amazing, creative, inspiring people out there writing great things about marketing. So read on and fill your online world with marketing wisdom! Mark Ritson in Marketing Week Award
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What-kind-of-brochure-do-you-need

What kind of brochure do you need?

Most companies need a brochure of some sort to help sell their products or services. Brochures can do many jobs and sell many kinds of products so working out how to get the best brochure for your business needs can be tricky. Brochures vary in style, size, length and how the information is ordered and
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Urgent is just bad time keeping

Urgent is the enemy of good design. Urgent is the enemy of your budget. Urgent is the enemy of your relationship. Urgent is the enemy of your designer’s tiny amount of free time. If you request something urgently, your expectation has to be that it will be created expensively and almost certainly will not be
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Illustration-In-Design-Projects

Five ways illustration can take your design project to the next level

In a world where stock photography and illustrations are easy to get hold of and no longer cost the earth, is there any reason to commission bespoke illustrations for your brand? We asked our Creative Director Sam Osborne (who is an illustrator when she isn’t creating designs for Awemous) to talk us through the world of illustration. “As
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Dancing rears its ugly head again

Back in 2014 we talked about how dancing was the fad of the moment. You drank or ate something and started to dance. There was no reason for the dancing – it just was. Somehow as a viewer you were meant to understand that the dancing was good and that the item you drank or ate
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The Best things you can do to boost business this year

What should you do this year to boost sales?

Forget about new year’s resolutions, what should you really be doing to bring in more business? Marketing is the driving force of all business from new enquiries to long term customer relationships. How and why you communicate with your customers can make all the difference to your bottom line. Here’s a checklist of things to
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