http://www.youtube.com/watch?v=9T_LiUAVl4g

Not one for bigging up this sort of lifestyle ad but this one was on during the UEFA Cup final yesterday and had me captivated.

I absolutely love the build up to the best tricks, followed by the huge white graphic ‘YES’ when it comes off. Exactly what I said too at the time. Talk about audience participation. The music’s a little annoying but I guess the kids are into that stuff!

Hats off to the director, the groovy cast, some sunshiney weather and whoever the marketing person is for allowing an overlong spot to be shown on telly instead of a 15 sec product shot.

Nice one.

Dave

Lucozade Advert 2011 – Sport Lite – Feat. ‘Louder’ by DJ Fresh (by lucozade)