Smart car rocks the 4×4 world

Fantastic ad from the good people at Smart.

Great to see an ad telling the truth and focusing on a core feature. Nope, it can’t climb hills, cross streams or go over big bumps but hell it’s damn easy to park. You go Smart car.

Humorous, on message, nicely shot. Rocking soundtrack too. All in all a brilliantly formed ad. Two thumbs up.

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