He Said, She Said: Sparking Joy

Over the holiday break Netflix introduced a new series which quickly took the world by storm, Tidying Up. The concept of tidying isn’t new - there’s been loads of hoarder themed programmes over the years - however, adding a twist of psycho-babble fronted by a tiny, Japanese lady has proved very popular, including the idea ... Read more

He Said, She Said: Product Differentiation

We read this week about a new product from Unilever that is designed to refresh that pile of worn clothes in your bedroom. Which got us thinking about how designing and marketing new products is so tricky but yet it's a key part of running a successful business. Here are our thoughts: He said Shocked ... Read more

He Said, She Said: Influencer Marketing

Recently the Advertising Standard Authority launched a review of the practises around 'influencer' marketing on social media platforms. Social media is an increasing part of businesses marketing mix so should you be using influencer marketing and what are the pitfalls? Here is our take on this at times controversial form of marketing: He said Company spokespeople ... Read more

He Said, She Said: New Coke Zero Sugar Brand Packaging

Earlier this year Coke unveiled new packaging for their Coke Zero Sugar brand which heavily incorporates their iconic red colour, a change from the previously all black packaging. As a giant in the world of business and retail it's always worth paying attention to what the coca cola company is up to, so here is ... Read more