When Marketing goes wrong, it goes really Wrong

We all know the terrible fate that has befallen Malaysian Airlines in 2014. Clearly they need some decent ideas to get people to love the brand and go flying with them again. However, the following wasn’t it:

Hopefully, you can see their campaign idea in the tweet above they sent out to followers in Australia and New Zealand. Asking for followers to draw up a bucket list which by definition is a list of things do before you die, is probably not one of the most sensitive things to do, especially if your planes have a terrible habit of disappearing.