advertising

Doesn’t matter, any tequila

hornitos ladies serving tequila

Ha, this is the sort of bloke ad that warms the heart. Faced with a super generic product like Tequila, how do you separate it’s sameness and say something different? Do you tell its potential drinkers that its brewed differently, has better worms in it, is lovingly curated by Mexican virgins? Or do you just … Read more

Scrunch or Fold this Andrex

three seashells

In this video by Andrex about your toilet wiping activities, a bunch of z-list ‘celebrities’ ask us what we do with our paper – Scrunch or Fold? What is that even about? So for the benefits of science, I took a quick poll at Awemous Towers this week. It revealed the following: 1. People ‘wipe’ their bums … Read more

Dove vs retouching

This is Dove Canada’s promotional piece by Olgivy Toronta of a bit of guerilla marketing they employed against the designers, art directors and retouchers who trim models in advertising to make them look more perfect. It’s a laudable goal to ask society to look at itself without the rose tinted goggles on. They created a Photoshop action … Read more

Inspiration Friday #1

Inspiration Friday

As its Friday and the end of another week, we can often be accused of not really wanting to give a ****. If that feels a bit like you today, then why not get inspired by listening to somebody clever talk about fun stuff. This first Inspiration Friday post is from a Ted Talk in … Read more

The Best and the Worst of Lego Promotion

There’s been a few posts around the internet world on some of the latest Lego promotions. For the most part Lego seems to be losing the plot: Toxel has a good collection of the latest Lego Riddles on display. Here’s a few: For the most part, it’s just super indulgent stuff which has little to … Read more

Good Superbowl Ads – God Made a Farmer

Normally I’m not too much a fan of these lifestyle sorts of adverts which lie on the heavy side of emotion rather than showing a product. But this one for Dodge is a cinematic beauty. Loads of lovely HDR photos shown in a slideshow format over the top of a Paul Harvey reading about farming. Product shots abound in amongst the grizzled faces of American farmers.

Beautiful stuff. Should get people talking.

The Dog that thinks its a Car

This is just great. You get a feeling of fun throughout, the same fun you have as a kid when your’re out running about and pretending you are a racing car or a giant truck.

VW (or at least their agencies) just keep on getting it right. No matter how boring their car looks or is, their adverts continue to add the sense of fun that owning and driving a car conveys.

Beep, beep, beep for reversing.

Win, win, win for creativity.

Comfortable Weather Guy

Everybody’s favourite non-conformist, Speedo wearing, don’t give a ****, drink chugging, man about beach is back.

Southern Comfort are stretching the life of their character having him appear in a series of videos titled Comfortable Weather Guy that help display the weather in your town. It’s all good harmless stuff that helps us chaps find our inner man and revel in the good old fashioned nature of it all.

http://www.youtube.com/watch?v=pin327e9gck

And here’s where it began:

 

Buyral – the ultimate viral making video

Bloody hell, this is genius. From the clever buggers at John St.

So prescient too. This does appear to be where our lives are heading. It’s Mechanical Turk taken to the nth degree. The increasing digitisation of our lives heads to one finite point where we click videos and ads of products to like them so that we can earn money to buy the crap in the videos.

Love the next step stuff. Wiring in every clickable button from elevators, pin pads to whack-a-moles!

The ultimate conclusion. This:

Black Mirror – 15 Million Merits – Pedal Chamber from Painting Practice on Vimeo.