CLIENT: Chadds Foodsmiths | PROJECT: Price List Brochure | DETAILS: Brochure Concept & Design
Chadds Foodsmiths is a family-run Cornwall-based company that recently bought out one of its competitors. With attention focused on making the acquisition work, marketing had taken a back seat for a couple of years. Commercial Manager Duncan Cox approached us to update marketing material to reflect their new brand and the enlarged product range of the combined company.
The product price list catalogue is a core part of their marketing materials which is sent to restaurants, pubs, clubs, schools and care homes in the area and used by Chadd’s sales teams. Updating the look of this brochure to reflect the new business and ensure that it works as hard as possible for them was a key step in the future of the now combined businesses.
The previous brochure was significantly out of date, confusing, and didn’t showcase their range of food well. We broke everything down and started from scratch, focusing on the food and ease of use for their customers.
We created a new look from cover to cover with refreshed icons, colours, and fonts that are the starting points for the company’s new look. Supplier focus boxes and top tips laid over images throughout the brochure cement Chadds Foodsmiths’ relationships with suppliers and position them as experts in the foodservice industry.
Working with the team’s needs and helping them through a process unfamiliar to them was a fun journey enjoyed by both sides. So much so that we hit the road on a journey to Cornwall to see the brochure launch at Chadd Foodsmith’s annual food-tasting event, Appetite South West. Both the client and their customers were delighted with the brochure and we hope it leads to increased sales success for them over the course of this year.
“Thank you guys for coming yesterday, was an absolute pleasure to meet you both. It’s been a lot of fun working with the both of you and I look forward to more this year.”
Duncan Cox | Chadds Foodsmiths
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