CLIENT: Tangent Office Furniture
PROJECT: Brand Development, Brochures
DETAILS: Branding concepts, Brand guidelines, brochures, adverts
Tangent are a case and point about branding being more than just a logo. They came to us with a corporate ID that was simply a logo and almost nothing else. This was causing them all sorts of problems as their were no design guidelines and the bigger brand world hadn’t been considered.
They also had long-term desire to pitch themselves and more design led business and so needed a brand refresh that was able to grow with them
We began by building on their existing logo to a brand world that introduced consistency across all their communications, from brochures to presentations and adverts. We also created a simple set of brand guidelines so the in-house team could ensure that all communications had the right look and feel.
The brand was an evolution of their current look which gives them a platform to build on as the business changes it’s positioning and we have worked with them to plot the development of this look in the future to create a truly design-led look and feel.
“A brand is always more than a logo. Colours, typefaces, layouts, textures and images all need to work together to create the right image.”
Sam Osborne | Awemous