How to write effective marketing text by avoiding the illusion of understanding
How to write effective marketing text by avoiding the illusion of understanding When you’re an expert in your field, it’s … Read more
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How understanding your business and audience leads to better marketing strategies
The foundation of any successful marketing strategy is a thorough understanding of your own business and your target audience. This … Read more
How to use email marketing to connect with customers and grow your SME business
Email marketing remains a cornerstone of digital communication, providing an intimate avenue to your customers’ inboxes. However, with inboxes becoming … Read more
How clients and creatives can work together to be an amazing creative team.
The client and creative relationship can be exciting, productive, fulfilling and produce amazing work that pleases everyone involved and, most … Read more
Marketing blogs that business owners and marketing managers should be reading
We’d like to think ours is the only blog you’d ever need to read about marketing but that would be a … Read more
The power of using design to lift your product or service above the competition
Want to read an inspirational design story? Check out this article on water bottle designer Sarah Kauss, CEO of S’Well. … Read more
He Said, She Said: Influencer Marketing
Recently the Advertising Standard Authority launched a review of the practises around 'influencer' marketing on social media platforms. Social media is ... Read more
He Said, She Said: New Coke Zero Sugar Brand Packaging
Earlier this year Coke unveiled new packaging for their Coke Zero Sugar brand which heavily incorporates their iconic red colour, ... Read more
He Said, She Said: Product Differentiation
We read this week about a new product from Unilever that is designed to refresh that pile of worn clothes ... Read more
What happens to architects design dreams?
Houses in the UK look like this. Those are new houses. Not hundred year old houses. Hundred year old houses … Read more